APPLICATION
No hero image
Application is the brand out in the wild — merchandise, digital surfaces, environments, print. This is where the system meets the world.
Every application should feel unmistakably Stride the moment it's seen.
Usage
Combine the basics — logo, typography, colour, imagery, pattern, iconography — with judgement. Not every element belongs in every application; edit hard.
Do's
- Lead with one hero element per application.
- Respect the sanctioned colour palette across every surface.
Don'ts
- Don't crowd applications with every brand element at once.
- Don't re-invent the mark or lockups per medium.
Last modified onThu, 20. Feb 2025 10:43
